Retail media networks
MarTech is your source for retail media network content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Meta ad spend up 15% last quarter as TikTok sees sharp drop
Despite the holiday blues, ad spending on TikTok was up 27% for the entire year.
Unilever’s Ben & Jerry’s campaign shows why RMNs are the future
Combining data-driven, privacy-conscious, real-time personalized advertising strategies with Foodpanda's RMN got Unilever a delicious result.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 16
GenAI companies have a problem: It costs more the more people use it. And OpenAI CEO Sam Altman says, "People use it much more than we expected."
IAB expects digital advertising growth to slow considerably this year
Lack of ad spending for the Olympics and elections cuts growth to 7.3%, down from last year's 11.8%.
Amazon’s new Retail Ad Service brings RMN to the masses
The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites.
Retail media networks continue to grow: 2025 predictions
We’ll see more non-retail networks, data collaborations and in-store experiences as the RMN space matures.
IAB finalizes retail media networks standards for in-store
This establishes definitions and measurement standards for proving the effectiveness of retail media network campaigns.
Retail media networks: What you need to know
RMNs are a great opportunity for marketers and ad publishers. However, both groups must first resolve significant technological issues.
New horizons for data-driven direct mail marketing
The way direct mail combines digital with, well, mail can look like the way CTV combines digital with, yes, TV. And the ROI is still good, marketers say.
Reaching consumers in the age of AI: What you need to know about search and social media
Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media.
Google shakes up ad auction dynamics for holiday shopping
Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season.
Retail media networks evolve with new in-store measurement standards and omnichannel strategies
Calls for standards and in-store experiences prevail at IAB Connected Commerce Summit: Retail Reimagined in New York.
RMN ad spending up 26% but questions remain
The spending increase comes despite fewer brands using RMNs. This may change: 66% expect them to become valuable marketing tools by 2026.
Retail media networks and advertisers going from guesswork to growth
CVS, Albertsons, dentsu and EssenceMediacom weigh in on measurement standards and opportunities as RMNs mature.
Experian rolls out retail media network solution
Identity resolution plays an important role in proving RMN value while remaining transparent and privacy-compliant.
Meta ad revenue up 22% in second quarter
The Facebook parent had a second quarter revenue of $39 billion. Zeta Global and Criteo are reported improved earnings.
Second quarter saw slowing ad spend on most platforms
While Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower growth, YouTube was up 28% thanks to a big increase in impressions.
3 challenges for marketers as retail media networks evolve
Brands should have a clear game plan before entering this fragmented, often confusing space.
Internet advertising up 7.3%, reaching record high in U.S.
U.S. internet advertising climbed to $225 billion in 2023, with double-digit growth from retail media, CTV and audio ads, according to IAB/PwC report.
Google Search Ads 360 gains retail media capabilities
Tech giant claims new features will increase efficiency and scale for retail media with self-service.
Marketing artificial intelligence (AI)
AI in retail media? Majority of marketers are optimistic
53% of marketers believe AI will significantly enhance targeting and ad relevance according to Cooler Screens study.
2024 Predictions: Retail media networks
Advertisers will continue to pursue RMN opportunities as the value of first-party shopper data increases with the phasing out of cookies.
Omnicom’s Flywheel acquisition signals the start of a revolution
The third digital commerce revolution is here. It's a good time to be a growing platform with digital and retail media capabilities.
73% of marketers planning to up RMN spend
43% of those surveyed reported positive results from campaigns already run on retail media networks.
How Georgia-Pacific connects with customers on retail media networks
Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns.
IAB releases new guidelines as retail media networks mature
Advertisers say they’ll increase RMN investment but they want standardization, a new study from the IAB finds.
What brands and retailers need to know about RMNs
Michael Greene, head of strategy at Criteo, discusses what needs to change if retail media networks are going to be successful.
Retailers invest in GenAI and media networks
Shoppers say that they enjoy an increasingly hybrid digital/physical shopping experience. Latest figures from Salesforce.
Sam’s Club’s retail media network rolls out new experience and targeting capabilities
Sam’s Club Member Access Platform uses sales attribution and strategic partnerships to close the loop for omnichannel advertisers.
How a small chain is going big with a retail media network
Success with an RMN depends on the quality of consumer engagement, not the size of the organization.
How Home Depot and Kroger use RMN to improve shoppers’ ad experience
Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores.
88% of brands say they’re pressured to use retailers’ media networks
RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data.
Salesforce announces retail media network innovations
Salesforce for Retail and Commerce Cloud announce the twin aims of helping optimize the retail advertising business and improve the retail customer experience.
2023 Predictions: Retail media networks
As more advertisers flock to retail media networks, here’s how the networks will evolve.
What is programmatic advertising? Here’s what every savvy marketer needs to know
Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights.
Lowe’s and Yahoo team up for retail media partnership
Yahoo’s DSP and ConnectID will support off-site media experiences through Lowe’s One Roof Media Network.
DoubleVerify announces measurement tools for retail media networks
Advertisers, will have access to pre-campaign activation, measure and post-bid filtering tools.
CTV added to Kroger’s retail media business
Kroger Precision Marketing expands its private programmatic marketplace to include video and CTV.
Marriott launches its own media retail network
Ad buyers get anonymized data and access to a dedicated, interested audience.